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Interview of Gabrielle Rosset for CASART, Art Promoter.


By Rose&Clementine.

Casart is a rising Art Promoter that has been working with artists for 11 years now. It was created in 2000 by an art passionate couple, Gaëtan and Florence Dejan Vanderhoeven.

We have been very lucky to meet their daughter Gabrielle Rosset who inherited that passion for art and joined the family business in 2007.  

 

 Gabrielle Rosset

 

Good morning Gabrielle. First of all, thank you very much for giving some of your time and introducing us to CASART and the art promotion world.

So, you work for CASART, which is an Art Promoter agency located in Montmartre, Paris. Can you tell us more about CASART? Is what you do what we commonly know as Art Patronage?

It all started years ago when my parents met a sculptor and decided to help him in the promotion of his pieces of work and finance his production. They understood that melting the bronze and making the moulds of a sculpture are very expensive processes and that is sometimes a problem for artists whose means are not great.

At the beginning, they were indeed doing what we call Art Patronage given that they were privately investing and doing so in a non-lucrative approach.

Then, in 2000, my parents created CASART. Even though the spirit of Art Patronage keeps on driving us today in what we do, it is now a business and it has its own lucrative purpose. 

 R&C: “Did you know that the ethic code of foundries in France only allows the production of 12 copies of the same piece of work? These 12 copies are considered as originals and qualified as pieces of Art and will be sold under a reduced VAT.” 

 

 Miramontes, The Fall.

 

And what do you do in a few words?

My job is to look for new talents, develop partnerships around the world, extend our network of galleries and organise exhibitions in these galleries.

Do you only work with sculptors?

No, we recently started working with painters as well. Our activity then focuses on the promotion only.

How did you get to work for the art industry? Did you study art in the first place? (tell us about your background)

I first got my University Degree with ESSEC, a French business school. Then I followed a course in Art History at Formation Drouot inParis.  

However, my passion for art started when I was very young. My parents always surrounded themselves with artists and as a matter of fact, they often invited several artists over for dinner. I remember these dinners as being very lively and passionate. Also, I started visiting museums and galleries when I was a little girl.

  

Jacques Van den Abeele – The Pianist

We heard that the Art Market has recently been booming and that is has become a safe investment. How do you explain it?  

Yes, we heard a lot about that. Wealthy people saw their fortunes decrease drastically with the Financial Crises, the Stock Market crash, the Madoff scandal, etc.

It is clear that art is a safe investment for cautious investors who want to diversify their portfolios. The Press reports on extraordinary sales and astronomic financial results at auctions. Indeed, pieces of art can generate tremendous capital gains in comparison with shares and bonds.

However, art remains an investment that cannot really be compared with traditional investment options. To invest in art and in order to maximise the chances of obtaining capital gains, you need large budgets as the two options are either to aim towards one artist whose success is already confirmed, or purchase multiple works or art from promising artists. It is hard to speculate on the price evolution of contemporary art.

After specialised Funds, we now start to see the appearance of Art Exchange Markets such as the Bourse Art Exchange in France. However, it is too early to be able to comment on their results.

I believe that art is, above all, a market where passion matters as much, or probably even more, than financial logic. My advice would be first of all to follow your heart and invest in a piece of art that you love and believe in.

If you buy a piece of art and you think you will like it for the next 10, 20, 30 or 50 years, then you know that it is a great investment.

 

                    

Jean-François Debongnie – Flowers 15           Mikael Kerboas – Disappearance

 So part of your job is to look for talented artists around the world. Can you define the style of the artists that you are working with?

I usually qualify our artistic line as contemporary figurative art. I look for professional artists that innovate but also keep in mind and are concerned with the search for beauty.

Are there trends on the art market? If so, how do you keep yourself informed of new trends on the market?

Yes there are trends on the Art Market and you can keep yourself informed reading specialized press articles, visiting galleries, fairs and sales institutions.

Among the different trends, the one that is attracting my attention at the moment is the worldwide interest revival of sculpture. For instance, Alberto Giacometti’s sculpture entitled “L’homme qui marche I” (The Walking Man 1) was recently sold in auction in London for 65 million British Pounds and it has beaten the world record for a piece of art sold in auction.

Also, many exhibitions now invite contemporary artists to take over a historic place and make an artistic proposal that will interact with the place. The Paris exhibition Monumenta and also Jean-Jacques Aillagon’s Invitations in Versailles where the contemporary artist Bernar Venet is celebrated at the moment are good examples of this trend.

 

                            

Corby – Holding On.                                    Nicolas Rudler –Petrified Man

Do you organise art events? If so, when is the next one?

We organise exhibitions of our artists in partnership with galleries. We are entering the Summer season and its collective exhibition.

This Summer, our artists will be represented in galleries in very touristic places such as Saint Paul de Vence, Saint Rémy,Avignonand La Baule inFrance, Knokke le Zoute inBelgium, CransMontanaand Verbier In Switzerland.

We also participate in a few fairs such as Art Antiques London, in London, with Miramontes from June 9th to 15th, and the Biennale Internationale de Sculpture Contemporaine in Burgundy in France which is an international event on contemporary Scultpure that takes place every two years and where Jacques Van den Abeele will be a honour guest from June25th to July 10th.

From September onwards, individual exhibitions will start again in large cities and we regularly exhibit in Paris, Brussels, London, Munich, New York, Seattle, etc. We will start Autumn with a large exhibition of Miramontes in Lille, another one of Corby in Holland.

We also organise open door events twice a year at CASART in Montmartre in Paris, where we welcome friends and professionals to come and discover new pieces from our artists. The next one will take place in early September.

 

                    

Carlos Orive – Nomadic Lovers            Victoria Calleja – Last Meeting

Who is the first artist that you Gabrielle have ever promoted ? Which is your favourite piece of art from his/her work?

The first artist I promoted when I joined CASART was Isabel Miramontes. She is a Spanish sculptor who makes fascinating characters that embody the great themes of life with grace and humour. Her bronze sculptures are contemporary, smooth and light. They show high level of technique and they can be observed and analyzed in many different ways. 

We have just organised an individual exhibition in Brussels and Paris and we permanently display her work in about 15 galleries across Europe and the USA.

My husband and I purchased the sculpture Frissons.

 

                        

Miramontes – The Rendez-Vous                                 Miramontes – Intimidad

 

Who is the last artist you have discovered?

The last artist I discovered was Jorge Marin during our holiday trip to Mexico this Winter with my husband.

It was love at first sight. Jorge Marin was exhibited outdoors on the most beautiful avenue in Mexico city and his extraordinary sculptures really caught  my eyes.

As he is already well-known in Latin America and well represented in the USA, we are going to concentrate on promoting him in Europe and I’m very excited that we just signed a contract with him.

Jorge Marin was born in 1963 in Mexico. He has already got a remarkable career and has shown his work in numerous and important exhibitions. His creations are free and personal in a post-modern fashion. His sculptures are extraordinary. He details every part of the human body and he uses iconographic elements such as masks and wings that steal its humanity from the body and take us to a different level of figurative art.

Where can we discover Jorge Marin’s pieces of art?

The Mexican Ministry of Culture is organising an itinerary exhibition in cultural centres in Europe. It was inaugurated in the Mexican Institute in Madrid last month and it is now in the Mexican Consulate gardens in Barcelona. It will next be at the Navy Museum in Lisboa this Summer and then in Belgium and the Netherlands. It will end in Russia next Summer. You will then be able to discover Jorge Marin’s pieces of art in many different places in the next few months in Europe.

Also, you can see the pieces on our website with all our artist’s. Also, we will very soon exhibit his pieces of Art in galleries in Europe. Keep posted on our website: www.casart.fr

                                       

Jorge Marin – Diver                                                   Jorge Marin – Flight

Which is the last Art exposition you have attended ? Did you like it?

Anish Kapoor for the Monumenta exposition at the Grand Palais in Paris. It was fascinating.

If you could afford any piece of art of your choice, which one would you go for?

Probably a sculpture from a British contemporary artist such as Antony Gormley or Tony Cragg.

What is your favourite weekend trip destination?

At the moment, I enjoy Venice and its Biennale. But in general, I like weekend trips to London, Rome, Florence, Sienna, Barcelona, Sevilla, etc. They are all beautiful cities with a very rich artistic patrimony.

What is your current favourite restaurant? (anywhere)

I have always had difficulty answering questions such as « who is your favourite actor/film/book/colour ? ». I Like lots of things and I enjoy discovering new ones very much.

Our last Parisian discovery was the Yam’Tcha (4, rue Sauval 75001 Paris) where we had an exceptional evening.

 

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Working in the Perfume Industry in Paris, its most emblematic city in the world.


R&C’s VIP of the month, Chloe Laparra.

     

At first glance, Chloe Laparra is the typical young working Parisian woman that you would imagine. Chic, dynamic, always running after time or after the subway.

She has been kind enough to dedicate some of her precious time to answer R&C’s questions.

Chloe works as a sales person in a company that creates fragrances.

R&C: Hi Chloe. Thank you so much for accepting this interview. Can you tell us about your career in the Perfume Industry?

Chloe: I have been working in the Fragrance industry for 3 years and a half now. I work for Technico Flor in Paris, where I hold the position of Sales and Marketing Representative.

R&C: And what do you do in a few words?

Chloe: As a Sales and Marketing Representative, I develop the marketing messages of each fragrance creation along with our Perfume makers. I am constantly in contact with our clients which are Luxury brands that sell either perfumes, high quality body health care or make-up, and also companies that sell mass market home fragrances.

One of my main tasks is to present to our clients the fragrance samples produced by our perfume creators, also known as “Noses”, and an olfactive pyramid. And in the process, I have to convey the images and messages that our new fragrances carry.  

R&C: Had you always wanted to work in that industry? What attracted you to it?

Chloe: I have always dreamt about the world of fragrances and its mysteries. When I was young, my father used to bring back perfume samples home that I used to collect. I guess that inside me, I have always had that sensibility to fragrances and smells. Perfumes and smells remind us of memories that we wish to revive. They represent an untouched and secret world. They evoke dreams and magic.

Also, I have been lucky to meet Mr. Martin Gras, a renowned perfume maker, who helped me confirm my intention to work for the Perfume Industry. Then,  I got my first work experience as an Intern at Symrise in Barcelona, a German global supplier of fragrances and flavourings.

R&C: We understand that fragrances from Chanel, Dior, Hermes, Lolita Lempicka  have no secrets for you. You are very clearly passionate about perfumes.

Can you tell R&C’s readers what are the current trends in terms of fragrances?

Chloe: There are several trends at the moment such as fresh, floral and citric hints, bubbly and light types of eau de toilette for women or wooden and fresh hints for men.

For both women and men, there is an increasing attraction to green and ethic perfumes that are made in a Fair Trade spirit. A good example for that trend is EDT by Body Shop.

Natural perfumes made out of 100% pure and natural raw materials are being quite successful as well. I can name BioBeauté by Nuxe, Melvita, and the Acorelle brand.

R&C: Has the perfume industry been affected by the Financial crisis or is the situation the same than in the more general Luxury Industry (which is one of the only industries that see their sales boom in a Financial crisis)?

Chloe: It is a fact that raw material prices have boomed. We have been affected by the crisis at its beginning but we fought against this gloomy period by working more and harder.

R&C: Any suggestion to the readers on how to choose a perfume?

Chloe: Take your time and do not let yourself be influenced by somebody else’s perfume even if you noticed and liked it before. Perfume fragrances change on your skin and perfumes that you like a lot might not suit you at all. 

A good tip: If your perfume suits you, you should not be able to smell it anymore a few minutes after you sprayed it on yourself. Only others around you should smell it along the day, not you.

R&C: Favourite restaurant in Paris at the moment.

Chloe: La Plage Parisienne, on a boat at quay near Tour Eiffel. http://www.laplageparisienne.net/

R&C: Favourite fashion item in your wardrobe this season.

Chloe: My favourite item at the moment is a silvery silk and cotton sleeveless top by Marc Jacobs.

R&C: Favourite home meal after a hard day at work.

Chloe: I always dine out. My favourite quick meal after a hard day at work would be sushi.

R&C: The best compliment that somebody can make to you

Chloe: You smell good.

R&C: And of course, what is the perfume you are wearing today?

Chloe: Today I’m at work and it is not recommended in my position to wear perfume at work or to go to meet clients. But in the evening, I use Chance Eau Fraiche, Chanel.


Thank you very much Chloe! We were glad to know more about you and the very appealing industry you work for!

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