Cupcakes, are they here to stay?

CUPCAKES, are they here to stay?

Cup&Cake BCN

What is a cupcake?

If we were to describe a cupcake to somebody who does not know what it is, we would say that it looks like a muffin, it tastes like a sponge cake and it is beautifully decorated with an icing or any other topping that you can imagine.

However, to many people with a sweet tooth, they are so soooo much better than a regular muffin! They are moister, softer and the icing gives them a heavenly creamy touch. Sometimes they even have fillings to make them all the more irresistible.

Orange cupcake with a meringue topping and a bitter orange filling.

Cupcakes are little and they serve one person only. They are called cupcakes as they were originally served in cups.

  Red velvet cupcake with a cream cheese topping.

The topping is its main characteristics.

The topping can be of any flavour. Meringue, cream cheese, butter based, almond paste… There is no stop to imagination. But the flavour is not the only special thing about the topping. It can be in many different colours and shapes can also vary. The topping beautifully decorates the little cake to impress and appeal your eyes before indulging your mouths. Cupcakes are very pretty and colourful.

Apple cupcake with a lime topping.

Chocolate cupcake with a coco and  chocolate frosting.

Just a food trend or are they here to stay?

They were created in the US in the 19th century. They arrived in London a few years ago and their success has been rapidly growing along the continent.

However, some food journalists and websites have recently announced the end of the cupcake food trend. Can we let that happen?

However, are there really temporary trends in food as well as in clothes? There are food trends, that is a fact, but we believe that they are not necessarily temporary. Once you have tried something tasty, are you just going to stop eating it because the trend hunters decide it is out of fashion and chefs have to switch to something else?

The Cupcake Camps!!!

Are these trend hunters aware of the amazing Cupcake Camps that emerged in the US 2 years ago and spreading worldwide? Yes, Cupcake Camps… According to the website, it’s “an ad-hoc gathering born from the desire for people to share and eat cupcakes in an open environment” ( If you want to participate in a Cupcake Camp, check out their website. There you will find information on the London and Paris 2011 and many other locations Cupcake Camps!

So… That was our light… or better said sweet, topic of the day! And apparently, savoury cupcakes are starting booming now. Stay aware!

Apple, wallnut and cinnamon cupcake with a cream cheese frosting. Cup&Cake BCN.

We are going to publish cupcake recipes in the next few days. In the meantime, here are a few addresses to buy cupcakes around the world.

If it does not appear on the list yet, tell Rose&Clementine about your favourite cupcake address! The list can grow…

AMSTERDAM, The Netherlands.

De Drie Grafjes – American Bakery

Gravenstraat 13


Cup&Cake BCN

C/Enric Granados 145

Eixample district

– Lolita Bakery

Portal Nou 20

Born District


Agnes Cupcakes

Sværtegade 2

Indre By, clothe to the Nyhavn area, a must see in CPH.

DUBAI, United Arab Emirates.

Magnolia Bakery


PO Box 2623 Dubai


The Hummingbird Bakery

3 locations:

– 47 Old Brompton Road
South Kensington district

– 133 Portobello Road
Notting Hill district

– 155a Wardour Street
Soho district.

LYON, France.

Candy Cookie Boulevard

20, rue Lanterne

69001 Lyon

PARIS, France.


25, rue de la forge royale
75011 Paris

Berko Original Cupcake

23 rue Rambuteau

75004 Paris

Synie’s Cupcakes

23 rue de l’abbe Gregoire

75006 Paris

MADRID, Spain.

Cupcake Madrid

Velázquez 126


Magnolia Bakery

Several locations:

– Bleecker Street 401

NY 10014

– Columbus avenue 200

NY 10023

– Rockefeller Center

1240 Avenue of the Americas

NY 10020


Cupcake STHLM

Sankt Eriksgatan 83
113 32 Stockholm


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